Amazon Fire Phone

posted Aug 24, 2014, 9:35 AM by Barny CK
The Amazon Fire phone isn't really meant to be a phone. It's really meant to be Amazon's way to get direct and personal with its users and to get them to buy through Amazon. That said, the Fire phone specification isn't really much to shout about. With Qualcomm Snapdragon 800 system on chip, 2.26 GHz quad-core Krait 400 CPU and 2GB of RAM, the Fire phone comes in two models; the 32GB and 64GB storage space variations. It's kinda unusual to forgo the 16GB category, something most other manufacturer have. Amazon stands to lose out in that market segment but I guess the fact that the phone is meant to be a shopping tool means that 16GB may not be enough. Moreover, the Fire phone is not storage expandable, another odd move. But for all the inadequacies, this phone has some features quite unlike its competitors. 

For one, Amazon paraded its 'Dynamic Perspective' function which would make any other phones with merely a gyroscope lame. And to compare that with iPhone's parallax effect, what was that again? The Fire phone is installed with, not one, not two, but four front cameras! But these are not for you to take selfies at four different angles, no. What it does is that these cameras compares their every images of the user's face and inputs it into the phone to determine it's orientation to it's user. So this has allowed the Fire phone to rotate and swivel its display in ways not possible before. It's kinda hard to explain but I think the best way to describe it is this; it can rotate images to see what's behind it.

Then, there's the Firefly app. This is the killer app for Amazon and for Amazon users to shop and shop more conveniently. The Firefly app analyses just about any photographed images, text and recorded audios to identify the product in it, if any. It then displays the information about it, especially the prices on Amazon. After all, there are over a 100 million items that can be recognised via the app, such as songs, movies, books and even fruits. Shopping has never been any easier. To rephrase, the Amazon Fire phone isn't really meant to be a phone. It's meant to be an electronic wallet, to Amazon.