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Nintendo is finally going mobile via a collaboration with DeNA

posted Mar 17, 2015, 10:19 AM by Barny CK
Nintendo is finally entering the smartphone gaming market with a partnership to jointly develop game apps with Japanese mobile gaming company, DeNA. The companies will also jointly develop a new membership service that will support PCs, smartphones, tablets as well as Nintendo's own devices. This new service is expected to be launched in autumn this year. For years, Nintendo had been reluctant to enter the smartphone industry for fear of eroding the sales of its own handheld gaming device, the Nintendo 3DS. With the partnership, Nintendo however stressed that it will create brand new games that will suit smartphones' user interface and gaming experience instead of porting existing games. On the perception that Nintendo is finally giving up on maintaining it's own portable devices, Nintendo President Satoru Iwata said that the move into mobile gaming apps could possibly attract more consumers to buy Nintendo's dedicated games consoles. Iwata also revealed that Nintendo is currently developing a "dedicated game platform with a brand-new concept" codenamed "NX". Japanese mobile gaming company, DeNA was founded in 1999 and initially developed web-based mobile games in Japan. Over the past few years, the company began to transitioned into making game apps. DeNA's partnership with Nintendo resulted with the acquisition of Nintendo's treasury shares which amounted to 1.24% of its outstanding stock. Nintendo meanwhile will get 10% of DeNA's shares for 22 billion yen.